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Collin is the VP Global Digital Planning Leader for P&G at BBDO NY.
His primary function is to help Gillette build their social, digital and innovation capabilities in cross discipline marketing and advertising. He has been working on Gillette for the last 2 years. He also leads through the line planning for the emerging markets including China, India and Brazil.
Collin has over 16 years of digital experience ranging from strategic consulting for social media with the Global PR team at the Ford Motor Company in Detroit Michigan on establishing their global social media practice, to social strategy and digital planning on brands including WarChild and Motorola at Hill & Knowlton.
Before he was a planner, he was a Group Creative Director for Coca Cola, Pontiac, Buick and GMC at MacLaren McCann in Canada.
He is a frequent speaker at marketing conferences and has been a guest lecturer at many universities including the Tuck School of Business at Dartmouth College, Humber College at Guelph University, Ryerson University and Rotman School of Management at the University of Toronto. His blog radicaltrust.ca is listed in Advertising Age’s Power Bloggers and is referenced on the syllabus at Emily Carr University’s studies in the Social Science.
Collin is married with one son. He enjoys motorcycling and fresh country air.
Speakers
Collin Douma
VP Global Digital Planning Leader for P&G at BBDO NY @collindouma
Collin is the VP Global Digital Planning Leader for P&G at BBDO NY. His primary function is to help Gillette build their social, digital and innovation capabilities in cross discipline marketing and advertising. He has been working on Gillette for the last 2 years. He also leads through the line planning for the emerging markets including China, India and Brazil.
Collin has over 16 years of digital experience ranging from strategic consulting for social media with the Global PR team at the Ford Motor Company in Detroit Michigan on establishing their global social media practice, to social strategy and digital planning on brands including WarChild and Motorola at Hill & Knowlton.
Before he was a planner, he was a Group Creative Director for Coca Cola, Pontiac, Buick and GMC at MacLaren McCann in Canada.
He is a frequent speaker at marketing conferences and has been a guest lecturer at many universities including the Tuck School of Business at Dartmouth College, Humber College at Guelph University, Ryerson University and Rotman School of Management at the University of Toronto. His blog radicaltrust.ca is listed in Advertising Age’s Power Bloggers and is referenced on the syllabus at Emily Carr University’s studies in the Social Science.
Collin is married with one son. He enjoys motorcycling and fresh country air.