Complete Agenda

A great conference is all about choice - from beginner to advanced, you can choose what you need to learn in any of our 4 rooms. The AIM conference will teach your team what it takes to win. From marketing strategists to designers and programmers - we'll show you the most successful practices today online, how to execute them, and get ahead of your competition. With high level talks for leaders, and dozens of workshops for developers, marketers, and strategists, we'll not just show you - but involve you - in learning what it takes to win Online.

Notre pour les conférenciers francophones :
Il y a une traduction simultanée de l’ensemble des thèmes dominants et des séances plénières, ainsi que de plusieurs autres discussions en français uniquement. En tout temps, il y aura une moins une discussion en français ou traduite.

Sunday, May 4
	2:00 pm	Networking Event at the Moncton Sportsdome! Sponsored by the Atlantic Canada Internet Marketing Association - join us for some fun! Meet at the hotel (Delta) at 1:45, or at the Sportsdome at 2:00.
	5:00 pm	Pre-registration Cocktail Come and have a drink and pick up your conference package before going to dinner. Sponsored by Bristol Group.

Monday, May 5
	8:30 am	Welcome: Today's Internet Marketing
	9:00 am	New Trends in Online Marketing Kerry Monro, Yahoo! Canada Ballroom Few people have the full view of the Online market that Yahoo Canada's General Manager Kerry Monro does. This keynote session will show you where the market is going, how the landscape is quickly evolving, and what works today Online.
	9:55 am	Break
	10:15 am	Developing Powerful Internet eMedia Strategies Susan Jones, Hawk Ballroom How to plan, implement and measure new media, including Web 2.0 social media techniques, alongside traditional communication for optimum impact.
		Special Session: Internet Marketing 101 Part A Rob Swick, Alphasearch & Louis-Phillippe Gauthier, University of New Brunswick Shediac A Fundamentals of Internet Marketing Success - ideal for beginners. This session covers how Online media is different from traditional media, as well as key issues in Online branding, sculpting your message, and website analytics.
		Learning Lab: Create Your Blog Shediac B Our workshop leader will guide you to set up your own blog!
		Email Marketing Secrets Steve Lionais, ISL Shediac C Email is extermely cost-effective and if well done, can also produce strong results. This workshop will guide you through the ins and outs of conducting winning email marketing campaigns, including gathering names, customizing emails, and more.
	11:10 am	Social eMarketing for Regulatory Bodies Shelley Rowan & Cindy Porter, Workers’ Compensation Board of Nova Scotia Ballroom How a relatively reclusive organization like the WCB became a risk taker with their social marketing campaigns.
		Special Session: Internet Marketing 101 Part B Louis-Phillippe Gauthier, University of New Brunswick & Rob Swick, Alphasearch Shediac A Fundamentals of Internet Marketing Success - ideal for beginners. Part two of the 'fundamentals' talk for beginners explains other core issues including: customer segmentation, search engine optimization, and email marketing.
		Internet and computer security tips for your computer and office. Learning Lab: Security Konstantinos “Tino” Klironomos, PC Medic Shediac B Computer security is a concern on everyone's mind these days. This session, by Tino from PC Medic (you might have seen him on TV) will show you some of the most important tips for keeping your computer and your data secure including backups, antivirus updating, anti spyware, power protection and security policies for your office.
		The Changing Face of Web Standards and Why it Matters Jeff White, Brightwhite Design Shediac C Last year at AIM, I introduced many people to the concept of web standards and why they're important. While more designers than ever are adopting standards, there are still hurdles to overcome. We'll look at what these problems are, and how to take them on.
	12:00 pm	Exhibitor's Lunch: Buffet Lunch in the Exhibit Hall Come and meet vendors who can help your company reach new markets and use the Internet for powerful marketing.
	1:15 pm	Winning Strategies in Online Marketing: eBay's Perspective Paul Jeszenszky, eBay Canada Ballroom Discover some of the methodologies used by eBay Canada's Online Marketing team. Includes practical decision making frameworks to help architect a winning online strategy.
		Branded Entertainment David U.K., Heavy.com Shediac A Branded entertainment and online videos offer advertisers the chance to embed their brand into the user. This talk will show several examples - mostly humorous in nature - that demonstrate that it's the impression your brand makes online make not the number of impressions you buy.
		Learning Lab: Yahoo! PPC Shediac B Create your free $100 Yahoo! PPC account and begin advertising Online before you leave the session!
		Actionable Analytics Stephanie Lummis, ISL Shediac C Do you want to attract more website visitors? Increase online sales, downloads, leads, etc.? Do both by understanding your website traffic stats.
	2:10 pm	Responsible Corporate Citizenship in a Digital World Louis Leger, Bristol Ballroom Louis will share his views on corporate social responsibility (CSR) and why it's an intrinsic element of effective online leadership. He will look at what CSR is, what it means to companies and how it is reflected in the digital world.
		Opt-in? No option! Permission-based Relationships for Research and Reward Darren Noyce, SKOPOS market insight Shediac A In the Internet marketplace, asking permission is not only polite but most rewarding & valuable. This talk uses case studies and research to outline the importance of permission-based and user-controlled advertising.
		Learning Lab: Blog (French) Shediac B Our workshop leader will guide you to set up your own blog!
		Website Usability & Conversion Robert Swick, Alphasearch Shediac C Most websites do not live up to their potential. Yet often very small changes can make big differences in the results - whether in sales, in click-throughs, or user experience. This talk will show you how to increase your conversion and site usability.
	3:00 pm	Break
	3:20 pm	15 years back, 15 years forward Simon Jennings, Olive Network Canada Ballroom This talk, by a pioneer in the Canadian Online advetising industry, will outline where the online advertising industry has been, and where it is going, and will show how marketers can best leverage online advertising into their overall brand strategy.
		Building a Better Web Experience Adam Shore, Shoreline Consulting Shediac A A practical and technical discussion of some of the more common issues in website development. Do you want to leverage Open Source? How to find the right people, what skills you need on your team and how to leverage all of this in to a winning experience on the web.
		Paid Search Marketing / Travel industry / Small Business Marketing Maor Daniel, Yahoo! Search Marketing Canada Shediac B This workshop uses examples from small businesses and from the key area of travel and tourism to show you how search marketing campaigns work for these markets to produce traffic and leads. Following this, set up your free Yahoo! PPC account in the Computer Lab!
		Creating Engaging Video for Your Web Site Julian Gibbs, Firefly Digital Media Shediac C Video is powerful and compelling and with most computers on a high bandwith connection, video is becoming more common. This workshop and Q&A session will cover every aspect on effective use of video on your Web site.
	4:10 pm	The Authentic Web Rob Swick, Alphasearch / Jeff White, Brightwhite Design Ballroom Marketers bad! Real people, good! Blogging, Facebook, Youtube, and other sites show that user generated social content is taking over. Why has the authentic voice become so important, how do you use it to spread your message far and wide?
		Monetizing Your Web Site Iain Wilson, Yahoo! Canada and Yahoo! Search Marketing Shediac A Websites that generate a large traffic volume can also generate good revenues for the site owner. Yahoo is one of the world's largest Online advertising networks, and can show you how to monetize your site.
		Learning Lab: Yahoo! PPC Shediac B Create your free $100 Yahoo! PPC account and begin advertising Online before you leave the session!
		Get Your Blogs and Podcasts Working Together John Bignell, EMSLive Shediac C So you're convinced, you want to start Podcasting.. but where do you start? How do you both podcast and blog effectively - and get your whole organisation involved? Attend this session and find out!
	5:00 pm	Yahoo! Kitchen Party Cocktail At the end of a long day, have a drink and enjoy the fiddling of La famille Arseneault. Sponsored by Yahoo! Canada.
	6:00 pm	Dinner in Moncton!

Tuesday, May 6
	8:00 am	Delegate Websites Reviewed Live! Ballroom Your reward for waking up early! Come to this casual session where a panel of experts will critique delegate sites and recommend improvements.
	9:00 am	Location Marketing Malcolm Fraser, ISL Ballroom What is relevance? Location is pretty relevant - your location, my location, the location of the store or place you are about to visit. Come and hear how location will change the actions and perceptions of consumers.
	9:55 am	Break
	10:15 am	Organic Search Engine Optimization Robert Swick, Alphasearch Ballroom Search engine optimization has become more complex, but the reward of a strong optimization can be a flood of business. With case studies, and detailed explanations, learn how it works, and the results it can bring.
		Growth of Local Online Advertising Jim Hand, Aliant Shediac A The growth of online advertising from the small and medium business segment is set to explode. By developing content, tools, and strategies to enable this segment to promote their brand online, innovative online publishers can tap into this emerging market.
		Learning Lab: Create Your Blog Shediac B Our workshop leader will guide you to set up your own blog!
		Adapter la stratégie créative et l’élaboration des idées aux médias électroniques sur Internet : comment soutenir l’intégrité de la marque tout en utilisant l’interactivité et le potentiel d’engagement élevé du Web. François Giroux, Hawk Shediac C
	11:05 am	Search Marketing & Online Advertising Martin Byrne, Director Yahoo! Search Marketing Ballroom With 85 million searches a day, people are looking for products or services your company offers. Learn how to connect with businesses using search engine marketing.
		Getting the Canadian Online Consumer's Attention Derek Szeto, Clear Sky Media Inc. Shediac A This talk will demonstrate the role of affiliate marketing, online communities, coupons, and other tools, in the Online retail ecosystem. Using case studies and consumer data, the speaker shows how to adapt to a world where the buying process takes place every hour of every day.
		Writing for the Web Stephanie Lummis, ISL Shediac B Creating effective content will boost your search engine rankings and increase conversion rates by making your website work more efficiently. This workshop will provide tips and tools you can apply as soon as you get back to your office.
		Online Animated Cartoons Gene Fowler, Fatkat Shediac C This talk, by the dynamic Gene Fowler, the man behind Fatkat Animation Studios, will show you how Animated webisodes can be used to push brand power online.
	12:00 pm	Power Lunch: Rapid-Fire Site Critique Panel! Ballroom A One of the most popular sessions last year was the rapid-fire live site review. Our panel is ready to take on your sites again, are you ready to hear what they have to say? Hosted by Business New Brunswick.
	1:30 pm	Measuring Success in Interactive Advertising Joe Strolz, Sympatico/MSN Ballroom Understanding how internet user behaviour is measured and what that measurement means, is critical to building a media plan that gives your creative the best shot at reaching its objective, and enabling you to understand whether in fact your campaign was a success.
		Marketing Yourself as a Free-agent on the Internet Harold Jarche, Jarche Consulting Shediac A How to use the Internet, especially social web media like blogs and social networks, to understand and connect with your market. The talk will include clear examples and demonstrations of how these elements work.
		Mobile Marketing Alfredo Tan, Yahoo! Corporate Partnerships and Connected Life Divisions Shediac B Marketing on a mobile phone has become increasingly popular in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. This talk will show you how mobile marketing works and future trends.
		Deal or No Deal Canada - A Case Study Mark Gravel, Senior Account Director, Eastern Canada for Canwest Publications Shediac C A multi-platform experience integrating TV, Internet and Mobile platforms that delivers high impact and engagement for viewers on behalf of our sponsors.
	2:20 pm	Panel: Exporting Atlantic Canada Ballroom The Internet is an access channel to new markets. Whether your target is local, regional, national, or international, using the Internet to reach more customers is vital for business today - and a major opportunity. Our panel of experts will give their best advice on reaching these new markets. Be sure and bring questions!
		Making Flash Sites Accessible (Advanced Workshop) Jeff White, Brightwhite Design Shediac A This workshop will show you how to take your Flash sites to the next level through the use of Flash, JavaScript and content replacement to allow you to build dynamic, exciting and accessible Flash sites.
		Learning Lab: Yahoo! PPC Create your free $100 Yahoo! PPC account and begin advertising Online before you leave the session! Shediac B
		Bringing Web Sites to Life George Butters, Consultant Shediac C How to stop thinking about web sites as the online version of print materials, and start thinking about them as engaging, rich media experiences...and how to cost-effectively implement that change.
	3:15 pm	Reverse Panel: the Client's View The Clients Speak! Ballroom Most conference speakers are experts or vendors who provide high level services in Internet marketing. But what do the clients think of these services? What do they wish these vendors would do different? What else is on their minds? Come and find out!
		Learning Lab: Yahoo! PPC (French) Shediac B Create your free $100 Yahoo! PPC account and begin advertising Online before you leave the session!
	4:00 pm	Conference Close The AIM Team Ballroom