The AIM Interactive Awards celebrate strong Atlantic Canadian digital marketing work and positive contributions to the region’s Interactive industry.  In other words – they reward good work.

The Awards in a Nutshell

In brief, here’s how the awards work (for more details, see the FAQ).

• There are six award categories (see below); the awards are open to Atlantic Canadian companies (or Atlantic Canadian offices of larger companies) only.
• The judging committee is comprised of 7 AIM speakers, including 3 “outside” speakers and 4 from the Atlantic region.
• To ensure impartiality, each ‘outside’ judge is Mayor of one major category with the final choice of the winning project.
• Contest entry is uncomplicated, with a small ($35) entry fee; entries are unlimited and may be made in multiple categories (if appropriate).  Note: the Community Contribution category has no fee.
• Awards will be presented at the AIM Conference on Friday, June 8th.
• The final entry deadline for the 2012 AIM Awards is Friday, May 4th, 2012

All project entries are judged on a) creativity, b) execution, and c) effectiveness (end result).

MAJOR AWARDS

• Best Website: The best website from the 2012 calendar year as selected by judges. The website must have been launched in the 2012 calendar year, and have been planned, designed, and developed in Atlantic Canada.
• Best Social Media Campaign: Best social media campaign as measured by overall creativity, use of media, execution, and measured impact.
• Best Integrated Promotion Campaign: The best integrated promotion campaign, with emphasis on digital technologies. May include or focus on online promotion techniques, integrated social media promotion, online advertising and or mobile marketing.

OTHER AWARDS

• Community Contribution Award: A person or project that has made the strongest positive impact on Atlantic Canada’s digital community in 2012 or the broader public community through effective and innovative use of digital media.
• SME Website Award: The best SME website defined as a website for a company of under 100 people, created with a budget under $15,000. 
• Social Media Animal: A person from the social media community recognized for great (insane) dedication to social media and devotion to the greater Atlantic community.