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AIM Awards FAQ

Who wants to win an award? You do! Find out more here. If you don’t see your question here, please email us – we want to hear from you.
  1. Whose work can be entered into the AIM Awards?
    For websites, work that has been launched between July 1st 2011, and May 1st, 2012, or in the case of marketing or social media campaigns, campaigns that have largely taken place in 2011 and 2012, are eligible for entry in the 2012 AIM competition.
  2. What companies are eligible to enter the competition?
    The AIM Awards are to celebrate Atlantic Canada’s Internet marketing industry. Only companies having offices in Atlantic Canada (Nova Scotia, New Brunswick, Newfoundland, and Prince Edward Island), are eligible. In addition, the project must have been conceived, developed, and managed through an Atlantic Canadian office. In cases where we believe a project may not fully meet this criterion, we reserve the right to refuse and refund entries. 
  3. What are the deadlines to enter my website, campaign, or person in the competition?
    The final entry deadline for the 2012 AIM Awards is May 14th, 2012.
  4. Are late entries accepted?
    No, late entries are not accepted.
  5. What information do I need to provide in the online application when I enter?
    For the website submission process we require the site title, URL, launch date, competition categories, contact information, as well as information about the project goals and achievements.
  6. Can I enter a particular project in multiple categories?
    Yes, you can enter one piece of work in multiple categories. However, a separate application and fee is required for each category your work is entered in.
  7. Can I submit multiple projects in the competition?
    Yes, you can submit multiple projects in the competition. But with each piece you submit, a separate application and application fee are required.
  8. How much does it cost to enter?
    Application fees are $35 per entry and are accepted online by credit card via the online application. (To request payment by check or money order, contact peter@alphasearch.ca).
  9. What are the categories?
    There are 6 categories, 4 categories for web or social media projects, and 2 for individuals or groups.
  10. How are submissions judged?
    Each category has its own criteria. See the contest category page for details by category.  A panel of judges each vote independently and scores are combined to determine finalists for each category.  Each category is narrowed down to just three finalists by a panel of industry peers and experts. A second round of judging determines the winner in each category - final judges for the 4 project categories are all 'outsiders' - in many cases, well known marketing experts and authors.
  11. What if a judge has a conflict of interest?
    In any case where it seems likely a judge may have a conflict of interest (such as judging work from a current or former employer, or a close partner) that judge will not be permitted to contribute to the rating for that category. In addition, the 4 project awards are all governed by judges who are from outside the Atlantic region, and the final decision for these awards while taking into account the scores of all judges, is up to these judges.
  12. What are the prizes?
    On top of bragging rights among your peers, winners in each category receive an attractive trophy suitable for display or holding your favorite fruit. Journalists will be invited to the award ceremony and a social media press release will announce the winners.
  13. When will I know if my website or digital work is a finalist?
    Finalists for each category will be notified by May 22nd, 2012.
  14. When are the awards presented to the winners?
    Awards will be given to the winners of each category at the AIM Awards Ceremony during the AIM Conference Awards Breakfast on June 8th, 2012.
Still have questions? Email us at rob@aimconference.com.