 A 14-year media veteran, David U.K. has recently overseen the launch of
Heavy.com in Canada. A leading broadband destination in Canada,
Heavy.com provides an engaging and measurable marketing platform in a
television-like environment reaching the elusive 18-49 year old male.
Heavy currently reaches 1.4 Million Unique Visitors in Canada as
reported by ComScore Media Metrix, September 2007.
David has recently
launched three Heavy TV shows in Canada on Alliance Atlantis Networks -
IFC, Showcase Diva and Showcase Action. Previously David U.K. launched
and managed the interactive media division, Standard Interactive, for
Canada’s largest private broadcast company, Standard Broadcasting.
David held the position of Vice President, Sales and Strategic
Alliances. Prior to Standard Interactive, David held international
management positions at a number of prominent media companies,
including: Promenade Magazine, New York (VP and Publisher), and UGO
Networks, Inc. New York (Director of Sponsorships, Sales and
E-commerce), Shift Multimedia (East Coast Advertising Manager); and at
Time Warner, Hong Kong (Senior Advertising Manager), among other
companies.
David’s professional activities include; Chair, Video Committee- IAB
Canada, Advisory Board, nextMEDIA: Monetizing Digital Media, Board of
Director IRC-, Pro-Financial Asset Management Inc. He now resides in
Toronto, Ontario, Canada.
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