AIM 2010 Sessions & Streams
dan-martell1.jpg AIM covers all crucial topics in Internet marketing, with a practical focus on what you need to know and on what works now. 

The conference is organized into three major streams, with a fourth room on one day devoted to the tourism industry.

Our streams, each with its own room are:
  • Agency Stream
  • Big Biz/Government Stream
  • SME Stream
  • ...and Tourism Room (1-day)

New this Year!

  • For Beginners: Special ‘Internet Marketing 101' session to start Day 1!
  • Success Studies: These special sessions will have two speakers each giving a 15-minute case study on a marketing method or industry.

AIM STREAMS

Please note that the AIM streams are not separate tickets – they are just room themes.  You can freely move throughout the conference and attend whichever session you need.

Stream 1: AGENCIES

The agency stream highlights current topics that agencies need to be on top of including how to measure online results, how to respond to changes in client needs, how branding and technology have changed, online media buying, and more.

Talks & Sessions

  1. Innovate or Die!  Branding Building 2010
  2. Online Media Buying & Maximizing Return
  3. Technical Platforms: What Difference Does it Make?  
  4. What Clients Want: Responding to the Changes in Client Demand for Services
  5. Whispering in the King's Ear. How to Incorporate Social Media and Search Marketing in Content Creation Planning.
  6. Analytics: What are the Best Tools and Methods for Measuring Online ROI & Performance?
  7. Going Up, Going Down. What Works Now... and What Doesn't?

isl-talk.jpgStream 2: BIG BIZ/Government

The Big Biz & Government stream covers topics of vital importance to larger businesses and government marketers today.  From how to create a digital strategy to project management, mobile marketing, implementing social media marketing, and online branding - these sessions speak to your needs now.

Talks & Sessions

  1. What Makes Online Customers Buy?
  2. Mobile Marketing: The Next Big Thing?  
  3. How to Create a Digital Strategy
  4. Branding is Dead: Long Live Branding! How the Web is (Still) Changing all the Rules.
  5. Live Website Review Panel: Big Biz Version
  6. Project Management in a Digital Age: RFP's, Finding the and Managing Vendors, and Being a Good & Savvy Client in 2010
  7. Success Study: Social Media Marketing (with Facebook)
  8. Success Study: Search Marketing: Organic and Paid Search Strategies
  9. Success Study: Integrated Online-Offline Campaigns

Stream 3: SME

These sessions are suitable for any hands-on or budget-conscious marketer, but are absolutely vital for small businesses.  Sessions and workshops range from implementing social media marketing to free online promotion tools, email marketing, website strategy, search marketing - and more, all at a practical level.

Talks & Sessions

  1. Internet Marketing 101: Understanding Core Terms & Tactics (for beginners!) *
  2. 5 SME Secrets to Winning the Web
  3. Email Marketing for Small Business
  4. Blogging for Fun and Profit
  5. Live Website Review Panel: SME Version
  6. Free! Using Kijiji, Facebook, and other Free Marketing Tools
  7. Social Media Marketing for SME's
  8. Local & Regional Marketing

* Nervous? This is a special session aimed at nervous novices! It will run concurrent with the opening keynote. Don't be afraid - we'll get you ready!

Tourism Room (1-day stream)

2511703690_e841cc58a0.jpgWhile all AIM sessions are relevant for most industries, Internet marketing is crucial for tourism. Which is why, in partnership with our Major Sponsor TourismTechnology.com , we will be devoting one room exclusively to tourism marketing topics.   Sessions may include: online booking, social media marketing for tourism, website conversion, regional promotion, and more.  
 
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