Malcolm Fraser is the Founder and President of ISL, one of Canada’s most established web marketing and development companies.
Malcolm has been a leader in the web marketing industry for over 15 years and has been recognized nationally for his innovative approach to the application of technology.
Who is ISL and what makes you different?
ISL is one of the most established web marketing and development companies in Canada. Our ability to innovate a proven process for developing sound digital strategy and high quality web assets has been key part of our success.
Any big projects launched lately?
We just launched a new version of novascotia.com, the Province's primary tourism marketing asset. This was a significant project that included the launch of an Itinerary tool that allows travellers to build a personalized travel experience for their visit to Nova Scotia.
What will you be speaking about at AIM?
My main talk will focus on the value of mobile delivery of content. This area of the medium is exploding and few companies are doing it right. I will address some key success factors, and demonstrate some examples websites. One of our senior consultants, Stephanie Lummis, will be speaking about the importance of website usability.
ISL has been involved in AIM every year since the beginning. As a delegate, what are you looking forward to at AIM this year?
As always this event is a great venue to interact with the industry and our clients. We hope that the experience and knowledge offered at AIM serves both those who practice in our industry as professionals, and those who are looking to expand their digital marketing experience.
What else is on the horizon for ISL?
We have just launched OneWeb 6, the latest version of our Web Content Management Software. This new version is an exciting evolution of a very successful product, that aims to make website management for medium and large sized organizations, an easy and exciting experience.
