Atlantic Internet Marketing Conference | AIM Halifax May 2010

Eric Pierni is the senior marketing manager for Kijiji Canada and responsible for overseeing the company's advertising sales. As a member of the original team that launched Kijiji Canada Classifieds in 2005, Pierni played an integral role in developing and driving the website’s original online marketing strategy, including all of Kijiji’s Internet and offline marketing campaigns.



How many countries is Kijiji in?
Kijiji has local country sites for seven countries around the world, including Canada and the US.

When was the last time you used Kijiji?
I used it three weeks ago. I posted an ad to rent out my parking spot.

What kind of businesses is Kijiji best for?
Kijiji is great for all businesses. It's a great resource for large businesses looking to talk to Canadians all the way to small and medium size businesses trying to drive sales.

How about some tips on how to advertise well?

Anyone posting a listing on Kijiji.ca should follow four simple tips: (1) Always include a picture (2) Try to include a telephone number; some people prefer the ability to immediately contact the buyers (3) Be clear in the listing about what you are offering. (4) Make sure to place the ad in one category and the right category at that!

Can you give a couple of examples of how businesses are using Kijiji?
Kijiji.ca is a great resource for both small and large businesses. For example, automotive dealers use the site to list used cars for sale. Large companies - including consumer packaged goods brands -- buy online advertising on Kijiji to reach consumers. We've also seen furniture stores use the site to list discounted/discontinued furniture; the listings help to drive people into their retail locations. It's also a great place for small businesses to recruit staff and those offering freelance services to place ads on Kijiji to offer up their services - everything from painting and plumbing to cleaning services. 

Have you figured out why Atlantic Canadians love Kijiji so much yet?
Yes, they're super smart Canadians.